Squamish Branding Project to be presented to Council September 30

The Squamish Brand Enhancement Project is wrapping up its development phase with a presentation to Council at the September 30 Committee of the Whole beginning at 1 p.m. The presentation will be streamed live, and will be available online following the meeting. Members of the community’s Brand Leadership Team will present to Council.

This presentation will reflect nine months of intense work by 17 community members, along with facilitators Destination Development International.

“We are very excited to share our work with Council and the community and set the stage for us to transition to the new brand,” says Glenn Davies, Brand Leadership Team committee member. “So much effort by many individuals has gone into where we are today – including the 1,143 people who submitted such thoughtful survey responses back in January. We can’t wait to get the next phase off the ground!”

The Brand Leadership Team will present the overall brand strategy as well as the Branding, Development & Marketing Action Plan that lays out 55 recommendations to be pursued over the short, medium and long term. Council and the community will also get their first glimpse at the finalized logo and corporate materials intended for the District of Squamish to begin using for its stationery, reports, brochures, website and signage.

Economic development is at the heart of the goals of this effort.

“Refining our brand aims to put Squamish on the map as one of British Columbia’s best destinations in which to live, work, learn and play, resulting in the creation of year-round job and business opportunities beyond just tourism,” says District of Squamish Mayor Rob Kirkham. “I’m very much looking forward to hearing about the results of the Brand Leadership Team’s hard work.”

The presentation will be live streamed online at www.squamish.ca/livemeetings, and will be available via video archive for those unable to attend or watch on Tuesday afternoon. Information on the branding process to date can be viewed at www.squamish.ca/brand

September 23, 2014

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