Squamish Excellence: Media Training Workshop

Learn the fundamentals of media relations to support positive relationships with media and how to deliver effective outcomes from interviews. This workshop is part of the ongoing Squamish Excellence series, a partnership with the Squamish Chamber of Commerce, District of Squamish and Tourism Squamish.

Key Takeaways:

• Understand the world of media, how the news cycle works and media relations.

• Learn what makes a news worthy story & how to generate positive media exposure.

• Considerations for effective spokespeople. Tips and tactics for interviews.

• Overview of crisis communication protocols and dealing with tough questions.

• Tips and exercises for developing key messages.

About the Facilitator:

Therese Mickelson (Mickelson Consulting Inc.) is an award-winning, internationally accredited senior communicator who has managed a wide range of media, public relations, marketing and strategic communication initiatives in the public and private sectors over the course of more than 25 years. She has a thorough understanding of local government, works extensively with local and regional governments and their communities, and is an experienced trainer and facilitator. Therese is also an instructor at the Justice Institute of British Columbia Bachelor of Journalism (Honours) Carleton University, Ottawa, Ontario Accredited Business Communicator International Association of Business Communicators (IABC)