Be Bright at Night

Every driver has a story to tell of a near miss… just rounding a corner and, out of nowhere, a hooded shadow is cycling or walking along, barely coming into view until the very last second.

Be Bright @ Night began as an initiative launched by the Squamish Trails Society to urge all cyclists and pedestrians to wear bright clothing and reflective gear when out on dark winter roads. The campaign has captured the interest of ICBC, who supports the campaign with a donation of prismatic reflectors and co-branded ICBC posters.

Tips to be Bright @ Night:

Remember, rainy nights further hamper vision as oncoming headlights and the glare from wet roads present additional challenges to drivers.

  • Pedestrians, wear light coloured AND reflective clothing. Reflective vests are effective.
  • Cyclists, mount lights on the front and back of your bike.
  • Ensure pets wear lights and/or reflective accessories.
  • Reflective gear is available at local bike, outdoor equipment and clothing stores.

Did you know:

  • Approximately one in five people killed in car crashes across B.C. are pedestrians.
  • Crashes involving pedestrians happen most often between 3 and 6 p.m. and during the fall and winter months.
  • 76% of crashes involving pedestrians happen at intersections. 
  • As the weather changes and daylight hours decrease in fall and winter, crashes involving pedestrians increase significantly across B.C. so keep a sharp eye out for the unexpected while walking on the road. 

Be a safe pedestrian (ICBC)

Be a safe pedestrian (infographic) ICBC