Squamish Brand Enhancement Project seeks community involvement

The New Year will come in with a creative bang as the community gets set to begin the 14-week Squamish Brand Enhancement and Marketing Action Plan Project. The community is invited to participate in the  project launch event, taking place Wednesday, January 8 from 6:00 p.m. to 9:00 p.m. at the West Coast Railway Heritage Park.

Project Launch Community Event
January 8
6:00 p.m. to 9:00 p.m.
West Coast Railway Heritage Park

6 p.m. Networking
6:30 to 7:45 p.m.  The Art of Branding
(multi-media presentation)
7:45 to 8:45 p.m. 

The Step By Step Process
(multi-media presentation)

The project launch event will be informative and will highlight to local residents and stakeholders what the scope of a brand means, and how it’s so much more than just a logo or a slogan. Those in attendance will be asked for some initial input, and the meeting will mark the launch of an on-line survey that will promoted for community members to complete throughout the following three weeks.

Focus Group Sessions
January 9, various times

Following the January 8 public meeting, a series of small interview groups will be conducted on January 9. The public is invited to sign up on-line if interested in participating in an interview group by registering for the most relevant group, as outlined below:

8:00 a.m. to 9:00 a.m. Recreation Groups
9:30 a.m. to 10:30 a.m. Business + Business Groups
11:00 a.m. to 12:00 p.m.     Arts + Culture
1:00 p.m. to 2:00 p.m. Tourism + Hospitality
2:30 p.m. - 3:30 p.m. Squamish Residents


The registration form is available on Squamish Branding and Marketing project page.

“We want to hear from a large number of residents and business owners throughout this brand enhancement process,” says District of Squamish Mayor Rob Kirkham. “We encourage everyone to provide their input to ensure the outcome of this project represents our community in the best possible way.”

One other aspect of this process is the formation of a Brand Development Committee, which will meet regularly over nine weeks to help steer the process. The Committee has received significant interest from the community with over 30 residents applying for six available ‘citizen’ seats. The six will join representatives from the Squamish Chamber of Commerce, Tourism Squamish, Downtown Squamish Business Association, Squamish Nation, and the District of Squamish. The Brand Development Committee will be announced in the New Year.

December 23, 2013

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  • Paula Hoover Mar 4, 2014 8:00 PM (5 years ago)

    Wanted to weigh in on what I think is a possible contender for a tagline in the branding project.

    I think Destination~Recreation is a great tagline.

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