New signs for Squamish in the works

Public input invited on proposed locations for wayfinding strategy

Squamish residents are invited to comment on proposed sign locations as the District of Squamish wayfinding project gets close to being finalized. Boards showcasing the various sign types and the proposed locations will be displayed at both Brennan Park Recreation Centre and the Squamish Adventure Centre until May 6. Comments can be made via comment cards at each of those locations or online on or before May 6.

The wayfinding project is an economic development initiative designed to promote local tourism and recreation activities and to facilitate visitor movements throughout the community, getting people to the places they want to get as easily as possible.

“This project will have a transformative impact on the visitor experience in Squamish and will create a vibrant and highly visual thread linking the many incredible aspects of Squamish,” says District of Squamish Mayor Patricia Heintzman. “The wayfinding will help reinforce our positioning as being hardwired for adventure by highlighting the wide array of outdoor pursuits we offer. At a glance, a visitor driving through will be compelled to stop, or inspired to come back and explore Squamish another time.”   

The District has worked with ION Brand Design with input from a group of community members representing the Squamish Nation, tourism and business leaders, brand leadership team members, and trails groups, to develop a Community Wayfinding Program Design Strategy. The strategy and draft creative concepts were shared at a Council committee meeting in November. Installation of the complete system is planned over the next five years.

Residents are invited to provide feedback on the proposed sign locations by filling out comment cards at either Brennan Park Recreation Centre or the Squamish Adventure Centre by May 6. Feedback can also be shared online.

For more information, visit our project page.

April 22, 2016