Squamish Branding Survey Launched

Branding is the art of setting yourself apart from everyone else, and making you the destination of choice for investment, business opportunities, and as the place to live and visit. As the District of Squamish kicks off its Brand Enhancement and Marketing Action Plan Project, please complete this short online questionnaire to help inform the outcome of the brand direction. The survey is available until January 31 at www.squamish.ca/brand

The District has hired Destination Development Inc. (DDI) to facilitate the branding process. DDI are experts that will facilitate the process to build the plan WITH the community of Squamish, not FOR the community of Squamish. It’s a truly collaborative process. In just 12 to 14 weeks, we will go through the full process to come up with the brand direction - including the development of a full complement of Brand Graphics - and will have the champions on board to implement it. Best of all, the outcome will have come from inside our community - not an outsider.

• 13-Step/14-Week Process now launched - click here for details
• Community Launch - took place January 8
• Online Survey - available January 8-31
• Interview Groups (small group discussions: Recreation, Business, Arts & Culture, Tourism & Hospitality, Squamish Residents) - January 9
• Brand Development Committee named: Read all about it here.

Please complete this short survey and weigh in on the Squamish Brand. It is important that as many people as possible complete the survey so please share with your networks.

The greater the involvement and buy-in from the community, the better the results will be!

January 9, 2014