Be Bright at Night

Every driver has a story to tell of a near miss… just rounding a corner and, out of nowhere, a hooded shadow is cycling or walking along, barely coming into view until the very last second.

Be Bright @ Night began as an initiative launched by the Squamish Trails Society to urge all cyclists and pedestrians to wear bright clothing and reflective gear when out on dark winter roads. The campaign has captured the interest of ICBC, who supports the campaign with a donation of prismatic reflectors and co-branded ICBC posters.

Tips to be Bright @ Night:

Remember, rainy nights further hamper vision as oncoming headlights and the glare from wet roads present additional challenges to drivers.

• Pedestrians, wear light coloured AND reflective clothing. Reflective vests are effective.
• Cyclists, mount lights on the front and back of your bike.
• Ensure pets wear lights and/or reflective accessories.
• Reflective gear is available at local bike, outdoor equipment and clothing stores.

Did you know:

• Crashes involving pedestrians are highest on Wednesdays, Thursdays and Fridays and between 3 and 6 p.m. every day.
• 45% of all crashes involving pedestrians occur in fall and winter months (between October and January).
• 78% of crashes involving pedestrians happen at intersections.
• In B.C., every year, on average, 2,900 crashes involve a pedestrian. 

Visit ICBC's Be a Pedestrian Safety page.