Every driver has a story to tell of a near miss… just rounding a corner and, out of nowhere, a hooded shadow is cycling or walking along, barely coming into view until the very last second.
Be Bright @ Night began as an initiative launched by the Squamish Trails Society to urge all cyclists and pedestrians to wear bright clothing and reflective gear when out on dark winter roads. The campaign has captured the interest of ICBC, who supports the campaign with a donation of prismatic reflectors and co-branded ICBC posters.
Remember, rainy nights further hamper vision as oncoming headlights and the glare from wet roads present additional challenges to drivers.
Did you know:
Visit ICBC's Be a Pedestrian Safety page.
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