Wayfinding Project

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The District has retained the services of Three Dimensional Services Inc. to fabricate and install the first phase of the wayfinding plan.

The first phase will include the Squamish gateway signs on Hwy 99 (north and south), the Downtown entrance signs on 99 (north and south), and the full hierarchy of signs throughout the Downtown core. This will allow us to test a variety of aspects of the wayfinding system and make any adjustments before rolling out future phases. Priority setting for phase 2 will follow. It is anticipated that installation of the phase 1 signs will take place in late spring 2017.

Project background info

A signage and wayfinding project is currently underway at the District of Squamish, with the goal to bring Squamish’s brand to life by connecting visitors and locals alike to our diverse natural surroundings and our rich cultural heritage. Through an engaging wayfinding system, Squamish will be distinguished as a destination for adventure, recreation, tourism, business and living.

The District of Squamish aims to facilitate economic development through the promotion of tourism and recreation activities in the community. Building on the new brand, the District’s comprehensive wayfinding program seeks to outline relevant locations, destinations, communication and messaging to facilitate visitor movements throughout the community, getting people to the places they want to get as easily as possible.

The District has worked with ION Brand Design with input from a group of community members representing the Squamish Nation, tourism and business leaders, brand leadership team members, and trails groups to develop a Community Wayfinding Program Design Strategy. The strategy and draft creative concepts were shared at a Council committee meeting on November 10, 2015. Installation of the complete system is planned over five years.

The creative concepts were designed to reflect an essence that evokes the following key words: active, modern, youthful, bold, innovative, environmental, integrity, clarity. The concepts feature strong colours and natural materials as well as modern typography and organic elements that, when combined, present a complete system distinctive to Squamish. Materials were chosen to stand up to Squamish weather and ease of maintenance was a key factor in the design. 

Public input into the locations of the signs was gathered between April 22 and May 6. The signs were showcased at the Squamish Adventure Centre and Brennan Park Recreation Centre. Input was also invited online. 

The contract for fabrication and installation of the signs was awarded to Three Dimensional Services Inc. (3DS) at the Nov 1, 2016 Council meeting, following a Request for Proposals process earlier in the fall. 

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