Annual Be Bright @ Night campaign reminds residents to be safe and seen

The District of Squamish, ICBC, RCMP and the Community Policing Office are shining the light on pedestrian safety with the annual Be Bright @ Night campaign that focuses on safety and visibility while traveling in the dark fall and winter months.

“This is an important reminder for all of us to be extra aware on the roads and sidewalks during these upcoming months of reduced daylight hours,” says District of Squamish Mayor Patricia Heintzman. “It’s our responsibility as drivers, as cyclists and as pedestrians to collectively reduce the risk of motor vehicle accidents involving pedestrians.”

This is the fifth consecutive year of the Be Bright @ Night campaign, launched initially by the Squamish Trails Society as a plea for all cyclists and pedestrians to wear bright clothing and reflective gear when out on dark winter roads. The campaign also raises awareness around reflective accessories and gear for pets.

“Crashes with pedestrians spike in fall and winter as the weather changes and daylight hours decrease,” said Harvey Kooner, local ICBC road safety coordinator. “When you’re walking, make eye contact, wear bright clothing, and stay focused on the road. When you’re driving, take extra time to look for pedestrians before turning and be ready to yield.”

ICBC-sponsored safety reflectors will be available free of charge at five locations throughout Squamish while quantities last: Squamish Public Library, RCMP Detachment, Municipal Hall, Brennan Park Recreation Centre, and the Squamish Seniors’ Centre. A special thank you is extended to the Community Policing Office volunteers for helping facilitate this distribution effort.

Fast Facts:

  • Crashes involving pedestrians happen most often between 3 and 6 p.m. and during fall and winter months.
  • 70% of crashes involving pedestrians happen at intersections.
  • One in five people killed in car crashes in B.C. are pedestrians.

For more pedestrian safety tips, visit http://squamish.ca/bright-at-night.

October 27, 2016

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